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SAY CHEESE
(Young Ones - 2nd Round)
Team: Andrea Vitols, Manuel Cabral, Miguel Marques
As a brand Velveeta wanted to talked to Gen Z audience.
The challenge was to help Velveeta to enable Gen Z to live a life of outrageous pleasure.
The idea was to encourage Gen Z to show their real “Say Cheese” to the camera in the attempt of making them feel confortable
about their moods and never have to force a smile.
Video Case:
Gallery: