IBERIA IBERIA IBERIA IBERIA IBERIA IBERIA IBERIA IBERIA IBERIA IBERIA IBERIA
IBERIA
Campaign: Origem x Destino
Creative Directors: Daya Muñoz, Teresa Garcia,
Team: Manuel Cabral, Miguel Marques
Agency: McCann Worldgroup Spain
Client: IBERIA
To promote Iberia’s seasonal discounts, we crafted a playful and relatable copy-driven campaign.
By playing the airline’s classic "Origin/Destination" format, we connected everyday situations with the urge to travel.
Turning mundane/boring moments into unexpected reminders to book a flight.
Gallery: