Persil Persil Persil Persil Persil Persil Persil Persil Persil Persil Persil Persil Persil
INVINCIBLE STAINS
(Design & Art Direction Festival 2024 (D&AD))Team: Nitzan Eliaz, Manuel Cabral, Miguel Marques
Persil (laundry brand from Unilever) had a saying to the world: Dirt is Good.
Letting people know that dirt is an ally, not an enemy, advocating for dirt as central to human
development and growth.
To spread this message we made a PR-able campaign based on the “Invincibles Team” from Arsenal 2003/04, reminding the consumers that dirt is good
and it help us achieve our goals. In order to do so we launched that season’s kit with the most remarkable stains.
Video Case:
Board:
Gallery: